A furious bidding war has begun over advertising space on Error screens, progress bars and the famous Microsoft Hourglass. Some bright spark has figured out that the average PC user can spend up to an hour a week staring at these things, and that makes them a pretty valuable piece of advertising real estate. In the same way that applications such as Google Adsense messages to match website content, these adverts are expected to reflect the emotions of a person experiencing said delay eg. A progress bar with a Rolex advert, or an Access Denied error with a Locksmith’s advert. The Hourglass has already been reserved by a number of sand retailers.
By Tom Radford