ASH (Action on Smoking and Health) today said they welcomed a new government programme to remove point of sale advertising for tobacco and that it would lead to the saving of countless lives. However, it went on to state that the measures didnâ€™t go far enough and that further measures were needed.
Ivor BigCough of ASH said â€œwe are also calling for a legal ban on saying the words â€˜cigaretteâ€™, â€˜ciggieâ€™ and â€˜fagsâ€™. This would apply
to all broadcast media and also to any conversation held in a public place including pubs, restaurants and bus stops.
Additionally, we demand that the government make it illegal for the visual portrayal of cigarettes on television, cinema and anybody scribbling or drawing on a piece of paper anywhere in Great Britain.
Shami Chakrabarti, director of Liberty (The National Council for Civil Liberties) said â€œwhile we applaud measures to improve the nationâ€™s health, we feel that ASHâ€™s demands are going too far and are an infringement of peopleâ€™s rights. We suggest that ASHâ€™s ban only be applied to the words â€˜cigarâ€™ and â€˜cigarilloâ€™ in the first instance, with other tobacco- related semantic bans phased in over a number of yearsâ€